Westcon Precast



Challenge

Creating a competitive web presence

A precast concrete manufacturer based in Edmonton and Calgary, Westcon partnered with us differentiate them from the competition and drive leads online.

We leveraged website design, search engine optimization (SEO) and content to increase phone calls and form fills for commercial, industrial and residential audiences.


Solution

A website made concrete

To meet Westcon’s business requirements and needs, we conducted a detailed functionality and user experience evaluation for the website. This research informed all structure, SEO and design decisions.

From traffic barriers and utility vaults to water cisterns and septic tanks, the new website features the client’s diverse range of precast concrete products.

SEO strategy & local approach

Our experts launched an SEO strategy to bring the website into alignment with current best practices and standards.

Our goal was to promote individual product pages through organic channels. Through a local SEO approach, we achieved a strong search engine presence for Edmonton and Calgary.

Content optimization & improvements

Recently, our team has worked with Westcon to evaluate their website structure and content effectiveness.

Our writers have evolved their website copy to keep it fresh and relevant while driving conversions.


  • 207%
    increase in monthly leads
  • 144%
    increase in organic traffic
  • 80+
    keywords ranked in the top 3

Results

Developing a solid partnership

Our website design and digital marketing expertise have led to impressive business results for Westcon. Over time, we have driven substantially more traffic, helped users find the information they need and increased leads and conversions.

Our 5+ year partnership with Westcon has been an ongoing process of learning about their industry, adapting to their needs and boosting website performance to bring in business.

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