Stantec



Challenge

Engineering online growth

A design firm with global impact, Stantec needed to arm its North American marketing team with the latest digital knowledge. They sought out Top Draw for expert training on best practices for online marketing and lead generation.


Solution

Hands-on training

Interviewing key staff members, we tailored our educational content to Stantec’s needs. Then, we held a series of half-day training sessions with the marketing team, which we broadcasted live across the continent.

We kept the classes informative, fun and interactive, providing tactical recommendations, exercises, question periods and participant discussions. Plus, we recorded the sessions, so employees new and old can always tap into the insights we shared.


“Through digitally facilitated exercises, examples and discussions, Top Draw helped improve our nationally spread team's collective knowledge on SEO, SEM, email marketing, marketing automation and lead nurturing. These are learnings that we can use to build upon our existing knowledge and apply to better serve our stakeholders. The Top Draw team was efficient and professional at every touchpoint.”

—Deana MacKenzie, Digital Marketing Manager, Stantec Edmonton


Results

Newfound digital capabilities

Now, with sharpened knowledge in online marketing, the Stantec team can hit the ground running. No matter where they work, employees from anywhere in North America can stay informed on ever-evolving tech and methodologies.

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