Recent developments in visual search technology on major platforms like Google Lens and Pinterest are indicating that brands need to start adapting for visual search. Visual search already expands way beyond Google’s search engine rankings and offers some exciting new possibilities to marketers. In this post, we’re going to cover what visual search is, why […]
What Are Google Hosted Local Actions? Local Actions are conversions that are counted when potential customers view an online advertisement and complete an action, like visiting the advertisers’ physical address. Local conversions are linked with Google’s other products and services. For example, you see an advertisement for Jiffy Lube Oil Change, a couple of days […]
By Chris Cheng
At Top Draw, we’re big fans of WordPress and Squarespace, but they are not created equal. Both platforms have their pros and cons, varying learning curves, and suit different website needs. Evaluating which platform to choose can be overwhelming. To help you choose, I’ve outlined three questions to consider.
Happy #worldbackupday! In the early web days, your website and servers were generally safe. Unless?you crossed the wrong computer science student or were a huge financial institution – the average mom and pop website was pretty safe from attacks. However, now, the complexity of technology and the rise of hacking assisted tools has created a […]
With the immediate, hyper local nature of mobile, text messaging could be the answer to reaching your target market.
By Karim Jetha
Movies have typically portrayed hacking as an intense sequence of someone sitting at a keyboard in a dark room with dramatic music playing in the background, speed typing commands into all sorts of windows with gibberish green text on black backgrounds.
Edmonton | Events | Technology
Digital healthcare has the potential to save the American healthcare industry over $ 300 billion. According to the Goldman Sachs Global Investment Research report released in June 2015, digital healthcare could save the American healthcare industry over $300 billion. Two-thirds of these savings coming from better management of chronic diseases. Join Google?at Top Draw to […]
There are many terrifying tales of the nightmares web developers and designers have suffered during their quest to reach project greatness. No one, I mean no one, has lived to tell of worse horrors than our Senior Web Developer, Tammy. Hear her story, witness her raw distress.
Over the past year, we’ve had some time to get our hands dirty with using Google Tag Manager (GTM) and we’re ready to dive deeper into how we’ve evolved with using it as a marketing tool.