Building meaningful connections on social media is vital to almost every business. Each year, new tech and trends crop up, but being real online is here to stay. We only need to look to modern companies like Glossier, Saje and Knix to see how successful this approach can be. Vulnerability humanizes your business, rallying an […]
In the wake of COVID-19, Top Draw has been approached by many clients wondering about how they might proceed with their digital marketing efforts. Some clients are concerned about continuing to invest while others seem to be holding steady or even increasing their digital marketing activities. To navigate this time, we wanted to provide some […]
By Mike Ausford
Some of our clients often ask us to evaluate the different marketing platforms of both off and online marketing platforms, which has given us visible access to the costs and results of a variety of marketing mediums. What this research has shown us is that online marketing is very inexpensive. We’re talking about the difference between pennies to dollars.
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Marijuana legalization comes into effect this summer, and with strict laws and regulations around marketing and advertising – many retailers and distributors have quite the challenge ahead of them. Alberta is set to launch up to 250 cannabis retailers once legalization is finalized, and a single company cannot own more than 15% of the total […]
By Carissa Ng
Having their blog read by a large audience is a many-a-bloggers dream. But just writing and publishing the blog isn’t enough. With so many new blogs popping up each day, it becomes easy for our work to get lost in a sea of words. The US blogging site Blogger has over 46 million visitors per […]
Software developers use the app to send and integrate code and managers use the app to track and manage team efforts, so why shouldn’t marketers and sales personnel use the app to streamline their tasks?
Time and resources – the two most evasive elements of a small business entrepreneur’s life. Running a large scale and expensive marketing affair is not an option for most businesses, which is why pulling in smart and nifty tactics becomes a necessity.