The Core Web Vitals report is a new feature that you can find in your Google Search Console (GSC). If you do not have this set up for your website, you are missing out on a wealth of information about how Google sees your website in terms of organic performance. Top Draw can help your […]
Google is always rolling out new algorithm updates. Some of the biggest, most recent ones over this past year (remember good old BERT?) were all geared toward improving Google’s ability to better understand user intent. Unsurprisingly over this past year, Google has also been working on a way to monopolize this data to make more […]
Recent developments in visual search technology on major platforms like Google Lens and Pinterest are indicating that brands need to start adapting for visual search. Visual search already expands way beyond Google’s search engine rankings and offers some exciting new possibilities to marketers. In this post, we’re going to cover what visual search is, why […]
For some industries, Local Service by Google ads with the Google Guaranteed badge is here. If your small business offers residential HVAC, plumbing, locksmith, or electrical services, you too may benefit from this new ad format offered by Google. Visit Local Services by Google to check if your business can apply.? Don’t fret just yet […]
On October 25th, 2019, Google rolled out what they are calling “the biggest leap forward in search in the last five years”. This update aims to help Google understand searches better than ever before and is already affecting roughly 10% of all searches. We’re going to help you understand what exactly this update means and how it might affect your website’s SEO strategy.
Ah, 25, wise enough to know the ropes, curious enough to tie them in new ways. And, over the past year or so, that’s exactly what we’ve done with the formation of two specialized agency brands: Truuve, an automotive marketing team and Haste Post-haste, a branding and creative team. Together, we’re invested in shaking things […]
By Mike Ausford
Some of our clients often ask us to evaluate the different marketing platforms of both off and online marketing platforms, which has given us visible access to the costs and results of a variety of marketing mediums. What this research has shown us is that online marketing is very inexpensive. We’re talking about the difference between pennies to dollars.
I mean, do you really know them? Not just demographically, but what is driving them, what emotions did they have that led them to you and to use your products or services? Getting To Know Your Customer A business cannot rely on just the best practices to be successful anymore. Consumers have many choices and […]
By Laski Chung
Do you ever feel like you’re wasting your digital advertising budget? Well you likely are and nobody – definitely not Google – will tell you. The perpetrators? Kids! It is a very common scenario in today’s digital society: busy and tired parents offering their children “screen time” for a moment of peace, however short lived. […]