Research | SEO & Online Marketing

Competing in a Mature Industry – Craft Breweries & Micro-Distilleries

By Alexandria Morrison

Craft breweries and micro-distilleries have popped up all over the Greater Edmonton Area in the past few years. Based on recent trends, including larger disposable incomes and a shift in preferences, the “craft” alcohol market is forecast to see consistent growth in 2018-2019. To match increased demand for micro-brewed deliciousness, new players continue to enter […]

News | Research

What is GDPR and how does it affect me?

By Merel Korenromp

You have probably heard about it – GDPR, aka ‘General Data Protection Regulation’, is a new European Union directive that is coming into effect on May 25, 2018. Its purpose is to unify data privacy requirements across all member states of the European Union (EU) and at its core it is a regulation that gives […]

Research | User Experience

What Are Personas and Why You Need Them

By Carissa Ng

Personas are fictional representations of your users/customers that lay the foundation for understanding users as people. They represent relevant behavior patterns and visualize customer research in context of your business. By talking to real people, personas are documents that can be a helpful framework used to make business decisions that replace assumptions about what people […]

Research | User Experience

Usability Testing 101

By Carissa Ng

Improving your user experience starts with user research. Understand user motivations and reactions to using your product through usability testing. I covered a few reasons as to why you should consider user experience research for your website. User testing can play an important role in understanding and improving the way users interact with your product. […]