Content & Content Marketing | Marketing Technology | SEO & Online Marketing

For the Win Wednesdays 7 – Building Dashboards

By Adriel Michaud

In my opinion, the most insightful thing you can get out of Analytics is where your best traffic comes from. It arms you with the knowledge you need to optimize where you spend your marketing time and money. A basic goal oriented dashboard can help show where you’re making headroads and ground heady campaigns that aren’t getting any real traction. They can also be used to stave off the head honchos who want to pour more money into a losing strategy. Nothing cuts through BS like a pie chart. If you have active banner or other advertising campaigns on 3rd party websites, the “referring website performance” widget will be very interesting to you, because it compares apples to apples goal performance as well as visitors.