Every single business in the world has been affected by COVID-19. The pandemic has revealed that digital marketing is becoming more essential than ever. Businesses have reacted quite swiftly in recognizing the need to focus on digital channels, and Top Draw has seen a lot of new opportunities come our way because some brands have […]
Recent developments in visual search technology on major platforms like Google Lens and Pinterest are indicating that brands need to start adapting for visual search. Visual search already expands way beyond Google’s search engine rankings and offers some exciting new possibilities to marketers. In this post, we’re going to cover what visual search is, why […]
On October 25th, 2019, Google rolled out what they are calling “the biggest leap forward in search in the last five years”. This update aims to help Google understand searches better than ever before and is already affecting roughly 10% of all searches. We’re going to help you understand what exactly this update means and how it might affect your website’s SEO strategy.